Toronto-based marketer across tech, D2C, retail and finance. I build AI agents and automations on Homebase's AI Acceleration team, after running web for The Ordinary, NIOD, Canon and more.
Toronto · May 2025 — Now
AI Acceleration team. Marketing enablement, automations and agent building with Claude Code, Codex, Zapier, Databricks and Vercel.
Growth marketing for joinhomebase.com: A/B testing, sprint planning and web optimization. Built an automated visual QA system that screenshots 145+ pages and flags anything that broke.
DECIEM, The Abnormal Beauty Company · Estée Lauder Companies
Web development, product launches, promotions and analytics for theordinary.com, niod.com and deciem.com. Part of the team behind the NIOD site redesign.
Canon Canada · Brampton
Web marketing and development for canon.ca, shop.canon.ca and canoncreatorlab.com. Ran the corporate site and buying portal back end, and built large-format printer sites from scratch.
Curvegrid · Tokyo
Blog posts, press releases and social campaigns for MultiBaas blockchain middleware and NFTeapot, a Shopify app for minting NFTs.
American Express · Manulife · Canadian Tire · Scena 360 · RouteThis
Owned the affiliate channel for Amex business cards, built Power BI dashboards at Manulife, ran brand marketing for Pro Hockey Life and Sherwood, and led go-to-market at a startup.
University of Waterloo
WATonomous marketing exec, VP Marketing of the UW Management Consulting Club, and 2019 Science orientation leader.
LinkedIn · Certification
Positioning, messaging and go-to-market fundamentals.
Agents and automations that take the busywork off marketing teams. Connecting tools like Jira and Amplitude to Claude for insights on demand.
Running large, global e-commerce and marketing sites. Launches, QA, CMS, experimentation, and keeping everything fast and unbroken.
Product launches, promotions, content and data-informed campaigns that elevate the user journey.