Notes & essays.
On design, systems, and building things with care. New posts roughly twice a month.
Blog
Design tokens are a promise, not a palette.
What I learned rebuilding a design system three times, and why naming things is the real work.
12 Nov 2026 · 8 min readRead the post
Why every launch page looks like Apple's
And how to borrow the restraint without copying the look.
Shipping on weekends without burning out
The rules I use to keep side projects fun.
Motion tokens, finally explained
Durations and easing deserve names too.
The last 2% is the whole job
On details nobody notices until they're missing.
Notes from ten years of design crits
How to give and take feedback that improves the work.
Building a CMS-ready blog in a weekend
Templates first, content second, automation last.